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Thursday, October 18, 2012
11:30 AM - 1 PM
The Complete History of McDonald's Advertising with Roy Bergold
Who:
Award-winning speaker and retired McDonald's CCO, Roy Bergold
When:
Thursday, October 18, 2012 from 11:30 AM to 1:00 PM
Where:
Energen Corporation, 2101 6th Ave N. #240, Birmingham, AL 35203
According to Advertising Age, McDonald's "You Deserve a Break Today" was the number one campaign of the twentieth century and Ronald McDonald was the number two spokesperson. Now meet their creator, Roy Bergold, the man behind those iconic images we all know and love.
Roy started his career at the Leo Burnett Company in 1967.
Two years later he decided to sell hamburgers instead, and began his adventure at McDonald's.
Starting as an assistant advertising manager, Roy became manager, national advertising manager, director of advertising and promotion, assistant vice president of advertising and promotion, and vice president ofadvertising.
He retired after 29 years from McDonald's in 2001 as Chief Creative Officer.
Along the way, Roy was responsible for the entire U.S., as well as alladvertising worldwide.
While under his care, McDonald's earned every creative award possible, including Cannes, Clios, and the Four A's best five year campaign.
So register today and get your buns in your seats for this fantastic event!
