You need spend only a few seconds on www.jimmiehalemission.com to get an inside look at how this vital non-profit agency in Birmingham, Alabama is serving people and changing lives. When Jimmie Hale Mission Development Director Anthony Cooper turned to Infomedia to build the new interactive website, he had several goals in mind. “We knew we needed to be more dynamic; we needed a strong Internet presence, and Infomedia is helping us achieve that”, says Cooper who points out that site visitors can hear Jimmie Hale success stories in testimonial videos featuring men, women and families whose lives were changed by Jimmie Hale Ministries.

Cooper says another key focus of the website is to engage visitors in learning more about the growing reach Jimmie Hale Mission has in North Central Alabama. The site spotlights Jessie’s Place - a shelter for women and children, Royal Pines Recovery Center in Blount County, the Stewart Learning Centers that provide education remediation and career readiness, Shepura Men’s Center, and the Mission Possible Thrift Stores.

When mapping out the site plans with the Infomedia team, super simple navigation was a top priority. Cooper wanted to give site visitors an easy way to learn more about the ministry, make an on-line donation through a secure portal, or explore other ways in which they may get involved in the work of the mission. Clearly labeled navigation buttons, downloadable forms, social media links, a blog, events calendar, media kit and a newsletter sign-up link give visitors instant ways to interact. As Jimmie Hale Mission responds to community needs this holiday season, they are taking their message on line, asking all to take a moment to Consider the Possibilities.

Recent article from the Birmingham Business Journal . "To capture consumers online, many firms are making Web videos,"  said Jerry Brown, Web marketing strategist at Infomedia, a local company that develops Internet hosting and marketing plans for businesses."

"When local law firm Cory Watson Crowder & DeGaris wants to share information about their company and cases they are working on, the company doesn't just post a press release or add a link to their Web site.

Instead, the firm uses Web video to tell its story. It created short films that give a brief introduction to its lawyers, as well as information about high-profile personal injury lawsuits the company represents... "

Read the entire article by going to The Birmingham Business Journal.

Latest Birmingham Business Journal article is all about John Garrett, Infomedia's new director of business development.

"When John Garrett first started his company, Microfit Group, earlier this year, he tried building business through traditional networking avenues.

You know, shaking hands and swapping business cards with other entrepreneurs and corporate types at after-hour events.

Then he started a blog, where he talks about what he does best - sales, marketing and the world of social media - and it became so popular around Birmingham that he gave up cold calling and networking all together..."

Read the entire article by going to The Birmingham Business Journal. 

Dorm Suite Dorm is the on-line headquarters for custom designed dorm bedding, and it's a success story about how entrepreneurs are using clever web marketing to build their businesses. Company founder Sheri Corey credits a healthy dose of Search Engine Optimization ( SEO)  with helping fuel her company's growth. Dorm Suite Dorm is web based dorm bedding design business that launched 18 months ago with a web site and on-line commerce center designed by Infomedia.

Designer duvet covers, dust ruffles, draperies and pillows created by Dorm Suite Dorm  are brightening college dorm rooms from the University of Alabama, Auburn, Ole Miss, Wake Forest, College of Charleston, Washington and Lee, Furman, UVA and the University of Georgia - to  Vanderbilt, Rhodes, Arizona, Texas, SMU,  The University of Southern California and points in between.

Dorm Suite Dorm founder Sheri Corey was a successful designer with a workroom producing custom draperies, bedding, slipcovers and decorative accessories when Sheri identified a market for designer dorm bedding. She instinctively knew that the web was the place to go to reach her market- girls heading off to college.

When launching Dorm Suite Dorm, Sheri had to watch her marketing budget, and her business formula demanded that she see measurable return on investment (ROI) for every marketing penny spent. So the question became, how does a start-up, boutique dorm bedding design business compete head-on with big competition, huge retailers from Anthropologie and  Pottery Barn to Target and JC Penney,  that are spending tens of millions of dollars to boost their on-line presence?

Sheri found the answer in Search Engine Optimization. Working closely with Infomedia's Chief SEO Strategist, Jerry Brown, she was able to map out an on-line strategy that has produced remarkable results: prime placement in Google and other search engines. Just as important, Sheri has been able to convert site visits to sales, and Dorm Suite Dorm posted sales increases of more than 500% over the past 12 months.

Sheri's advice for companies considering an investment in Search Engine Optimization?

"Do your homework, work with an expert who can craft your strategy, be willing to try new things, and be patient.  It was worth every penny we spent on SEO with Infomedia. It is so exciting to see your numbers escalate so quickly,"  says Sheri.  

Drawing website visitors is only a piece of the recipe for success, according to Sheri. "We love to interact with our customers, and during the design process we get to know many of the young women we are creating designs for. The move to college life is such a big step, and we love being a part of it through blogging, live chat and even phone conversations."   

Despite the economic crunch, Dorm Suite Dorm is posting steadily increasing sales, and Sheri is convinced there will always be a market for consumers who are interested in fine, high quality, custom designed bedding and home accessories that can easily make the move from college dorm room to "first apartment". Sheri is constantly refreshing her line, adding new fabrics, designs and accessories each season. She is also tuned into emerging web marketing opportunities, with a proven approach that meticulous marketing planning on the front end can produce growth and profitability for the long run.

Contact Us for information on how to put web marketing to work for your business or organization.