Search Engine Optimization

Search Engine Optimization is the method of making changes to your website to increase the traffic from organic or natural search results.

Search Engines see your website differently that you do

Search engines cannot see your photos or graphics. They can only read the text you use and they look at where you use it. They look at the copy that is visible on your site and the text in your website’s code.

The search engines also look other things like your code, domain,  domain age, links to your site  from other sites, your sites crawlability, your design, and literally hundreds of other things .

The days of sticking a few keywords in your meta keyword tag are over. Google ignores that.

You need a whole site strategy to get to the top for your desired keywords.

Why is being found in the search engines so important?
People are doing everything they can to shield themselves from your marketing message. The Do-Not-Call list and Tivo are just two examples of ways people telling us that they don’t want to hear from us. The Yellow Pages use to be a huge way to reach new customers, but when was the last time you picked up a Yellow Pages? If you are like most people, it has been years.

What do you do know when you want to find a product or service? You probably go to a search engine.

People still trust Search Results. But why?

They feel like they found you. In their minds, they were not marketed to but instead took a recommendation from the search engine.

This is reason enough to invest in web marketing, but on top of that- they trust you.

According to a recent study conducted by NPD Group (a research group specializing in consumer purchasing and behavior), Consumers are 12 times more likely to purchase your products or services after finding your Web site through a search engine than through all other marketing programs combined.

Search Engine Optimization Process

On-Page Search Engine Optimization Process

Base Line Reports and Base Line Rankings
The first thing we want to do is understand your site’s current rankings for any keywords.  This gives us something to gauge our campaign by and helps us to see what we are up against. We use multiple programs to research and analyze your site's starting position.
 

Keyword research
Keep in mind your potential customer's interests. Infomedia can help you locate broader and more niche-oriented key phrases relevant to both content and lead generation. The more targeted the phrases, the more likely a conversion to sales. However, more generalized phrases can also improve your overall traffic. Infomedia also examines your competitor's rankings, as well as the phrases they have chosen to optimize.

SEO copywriting
What do you say, where do you start, and what keywords go where? Our expert copywriters understand how to answer these questions and can bundle this service into a package that frees you up to grow your business.

Everyone wants to be number one. Smart SEO copywriting positions pages with specific keywords to rank highly within search engines. And this method of writing creates genuine copy for the search engines rather than content automatically generated by an application. Put another way, well-optimized content is read easily by not only human eyes, but also search engine spiders.

Smart SEO copywriting goes far beyond optimizing the viewable text; other factors such as titles and descriptions are optimized according to the best practices in the SEO community and may help to increase click-through rates and conversions.

However, a word of advice from Infomedia: the more competitive a keyword, the more optimization is needed. And employing too general a term may increase traffic yet decrease conversions. Your SEO copywriting needs to find the sweet spot—where specific, mid-ranged keywords improve both your traffic and conversions. Infomedia’s specialists are trained with this goal in mind. We can also provide extensive keyword research as well as competitive analysis to create the best optimized content for you.

Keyword optimization
Choosing the best keywords and phrases is the art and science of bringing the most qualified traffic to your site. Selecting the wrong keywords can cost your site rankings, traffic, and, ultimately, sales.

Most companies opt for just a few keywords and follow up with very little optimization. They might fail to add the keywords to their content, choose industry jargon that the general population doesn’t use, or simply not produce enough content. Infomedia can direct your company toward the most appropriate - and profitable - keywords for your site.

Infomedia encourages its clients to observe their competition and learn what keywords they optimize. Our professionals can then perform a more in-depth search of closely targeted keywords that can result in more qualified leads to your site.

Follow Up Reporting and Analysis
Reporting is done post optimization to gauge the success and see where we can improve.

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