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Pay Per Click
Pay-per-click (PPC) is a program that allows a business to bid on relevant search terms and then pay only when someone clicks on their advertisement and goes to their website. These ads are usually to the right or top of the organic or natural search results. Since you only pay for clicks and not impressions like most advertising, it is cost effective and trackable.
Infomedia believes that Pay-per-click is a great way to drive instant traffic to your site, fill in the gaps that you might be missing with your organic SEO strategy, and to test new functionality or design of your website.
Can’t I do Pay-per-click myself?
Sure you can. It is free for anyone to start their own pay-per-click campaign, but without a trusted guide, you can quickly spend a lot of money and get little or no results. We don’t recommend this.
Getting people to click is only half the battle. A lot of PPC campaigns seemingly fail because the client spends a lot of money to drive traffic and doesn’t get any sales. After the click, you only have a few seconds to keep their attention or they hit the back button. If the content in the ad and the content on the page don’t correlate and there is no call to action, then the searcher is gone. It is almost impossible to be successful with pay-per-click when you are sending visitors to your home page so we recommend building tailor made landing pages. Not only does it make your click cheaper, you get more clicks, and you greatly increase your conversion rate.
Our expertise and experience with pay-per-click campaigns can rapidly position your company near top listings in major search engines, and do it for a lot less than you would pay if you did it on your own. We then create landing pages that work and drive sales. To reach your stated goals, we can track results and make adjustments during brief time periods (days or even hours, if necessary).
Infomedia provides the knowledge and skill set to ensure your pay-per-click advertising pays dividends. Our pay-per-click services include:
- Needs analysis and strategic planning
- Keyword research
- Pay-per-click program selection
- Program and tracking setup
- Advertisement copywriting
- Landing page creation, writing, and optimization
- Initial monitoring and editing as needed
- Reporting and client review
- Continued client management for optimal ROI