Link Building

Let’s define the issue. Search engines are trying to figure out who you are. They can only do this by taking clues from your website like looking at the words you use, how long you have had your domain, and the neighborhood you are in. Not your physical neighborhood, but your online neighborhood. They judge you by your links.

External links come from web sites that link to you, and specific weights are assigned to these sites. In other words, not all links are created equal. For example- blogs and social media are useful, yet their importance is not nearly as high as an educational institution, someone in your industry, or even a government site relevant to your industry.

Meanwhile, internal links connect to other pages within your site and aid search engines in understanding each page’s content. Internal linking can improve your rankings on various terms. Even with broad content, insufficient links may cause your site’s rankings to plummet. Infomedia recognizes that external and internal links are critical to your site’s ranking, and we can provide advice and solutions.

We would be happy to send you our Link Building 101 to help you get started.

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