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Blogs are websites or portions of a website made up of individual posts, like news stories or articles. Each new story is automatically placed at the top of the page and older posts are pushed down. They are eventually archived for easy reference.
Why should your business blog? Great question.
A lot of people think that blogging is only for writers. The truth is, a blog is a great way to share your news, whatever that is, with the world. We believe that blogging on your website is super important for the following reasons:
Blogs put a personal feel to your web site. Let’s be honest. Most web sites read like a press release. Boring. A blog gives your web site a personality.
Blogs let visitors get to know you before they do business with you. By reading your blog posts, they feel like they get to know you as a person. We all do business with people at a company, not the logo.
Blogs allow you to share your industry knowledge.
It’s difficult to tell everyone that you know a lot about a subject without coming across as arrogant. Blogs allow you to set yourself as an industry expert by simply sharing your knowledge.
Blogs help your site’s Search Engine Optimization by allowing you to use keywords more frequently without having to make it sound forced.
Blogs allow you to keep content archived on your site, which also help you with SEO. The more fresh content you have about a particular subject, the more the search engines will like your site.
Blogs have an RSS feed so when you update your blog, subscribers get the latest post automatically. No work for you. Media members are starting to gravitate to RSS feeds instead of press releases. This helps you to get your news out to more people for less money.