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80% of internet users watch videos online. Every day, tens of thousands of people are searching for what you do on video sharing sites like YouTube, Vimeo, Metacafe, Google video, Yahoo video and literally hundreds more. Who are they finding?
Most people would rather watch something than read something. In December of 2008, YouTube overtook Yahoo as the number 2 search engine. More searches are done on YouTube than any other search engine other than Google. What used to be an online version of America’s Funniest Home Videos has evolved to a real business tool. Why? Because video has appeal and a well done video sets off emotional buying triggers that words alone cannot.
We believe that video marketing is important because people are searching for what you do, and then are willing to watch your commercial. This isn’t a commercial that they sit through while waiting for their television program. They are choosing to hear your message.
What if you knew that someone was looking for your product or service and was ready to buy? How much would you pay for them watch your commercial? With video marketing, it is free. No matter how many times it is watched.
Even if only 500 people watched your video in a year, they prequalified themselves when they searched and then chose your video. What would you have to pay to broadcast your commercial even on local television station for 1 week? How many people would be looking for what you do right at that moment? Probably not 500 people.
Finally, videos do well in search engines for many terms. Google owns YouTube and knows that you like to watch videos, so you can be sure that they will display videos in their universal search results when possible. Wouldn’t you want your video to be in the search results instead of your competition?