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RSS stands for Really Simple Syndication and is a web feed that allows you publish your content from your blog, news, or other media automatically. It's a simple way to supply your subscribers with the information they want.
It is great for you as the site owner because the updates you make to your site are pushed out to all subscribers with no work on your part. Kind of like an email blast, but with no set up or thought on your part. Just update your website and the feed is set up.
It is great for the visitor because they don’t have to visit your website every day to see if there is any new information. They simply subscribe to your RSS feed, and the feed from your website is pulled in. All they need to start receiving your feed is an RSS reader. RSS Readers are free and can be downloaded from numerous places like Google Reader and My Yahoo. Some newer browsers have an RSS reader built right in.