Gift Registries

Traditionally, to purchase a gift, customers had to find your location, drive there, park and fight the crowds.   Drawing additional customers often meant opening new locations, which was a huge investment--and a huge risk.  Considering the additional costs associated with the sale (employee benefits, vacations, management, and excess inventory) and that your store is closed for business two-thirds of the day, it's easy to see why expanding your business on the web is a much better idea.  Adding an online gift registry can provide double-digit increases in sales while eliminating the problems associated with brick-and-mortar expansion.

Not Convinced? Consider these 10 reasons why an online gift registry is such a great idea.

No Limits to Sales Potential:   With an online gift registry, customers can access your store from anywhere in the country, 24 hours a day, 7 days a week.

No Huge Capital Outlay:  A gift registry expands your business for a fraction of the cost of brick-and-mortar.

It's Just Plain Easy To Use:  Let's be honest: shopping on the web is just so much easier than heading to the mall. And you can do it in your pajamas.

Get Your Money Upfront Without Stocking Inventory: An Online Gift Registry gives you a crystal ball--users pay up front and tell you what inventory you'll need beforehand.

Fixed Costs:  Unlike the variable costs of retail sales, online gift registry costs never change.

Online Shopping is Here to Stay:  A vast majority of your potential customers are already shopping online. Without an online gift registry, you could lose them to your competitors forever!

It's Not Just For Brides:    Online gift registries are also great for birthdays, anniversaries, babies and new mothers, team sports, offices and anything else you can dream up.

Open Yourself Up to Out-Of-Towners:  Over 30% of all wedding attendees are from out-of-town.  With an online gift registry, they could be shopping with you.

Gain Customers for Life:  An online gift registry captures customer information that can be used to bring them back with targeted marketing.  Studies have shown that 78% of all online buyers are repeat purchasers.

Registrants Bring New Customers to You:  Registry recipients are advertising your store for you and asking their friends to shop with you.  

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