Engaging Social Media: Twitter, Facebook and Blogging
Eddleman Properties has long been recognized as Birmingham's premier developer of master planned communities, so it's not surprising Eddleman has chalked up yet another industry "first"- developing one of the most innovative social media marketing initiatives in the Birmingham, Alabama real estate industry. With the launch of their new website, www.eddleman.com, designed by Infomedia, Eddleman takes on-line marketing to the next level, using the latest social media tools including Facebook, Twitter and blogging to engage prospective clients and take them inside Eddleman communities. They're taking it a step further, too. Eddleman has created Facebook groups for Eddleman neighborhoods, places where "real-life" neighbors can plug into on-line tools to organize events and post neighborhood news.
When we decided we needed to revamp our web site, what was appealing about Infomedia was that we retained the power to change what we needed in the content, at a moment's notice", says Emily Eddleman, Director of Advertising, PR and Social Media. "With our new site I can update the content the minute something changes to ensure that our customers and online followers are up to date and current on what is going on in our company."
Another benefit? Social media is engaging. In a creative twist to market the Parade of Homes, Eddleman added a social media angle with an interactive promotion headquartered on Twitter. The Eddleman website, Facebook pages and Twitter portals are enjoying a growing number of visitors and the company is building a social media model that's attracting attention and praise from the real estate industry as well as Eddleman community homeowners.