Engaging Customers On The Go
Accessability to mobile customers was high on the list of customer service priorities when Express Oil teamed with Infomedia for a website overhaul. The solution: add a special mobile site packed with shortcuts and super simple graphics tailored for mobile devices. When a customer using an iphone, Blackberry or other mobile device browses the Internet for Express Oil, the device immediately connects with the mobile site that gets critical information about location, directions, and services to them in a matter of seconds.,
Express Oil leverages technology to build business throughout their operations. Their primary website is robust, managing communications with multiple channels of stakeholders including service center customers, franchisees, potential franchisees and others.
Express Oil Change and Service Center, www.expressoil.com is the leading automotive service center in the South, and the company's website reflects the company's trademark commitment to customer service. The Express Oil website engages customers the moment they click into the home page. Intuitive navigation offers a streamlined route to automotive services, auto care tips, franchise opportunities, employment opportunities and more. A ZIP code locater calls up a quick list of nearby locations complete with Google maps and directions.
Express Oil is also using their website to promote the greater good. A link to their "Changing Oil, Changing Lives" campaign page raises awareness and funds for the Hematology Oncology Center at The Children's Hospital of Alabama.
