Adding a Sweet Touch to Ecommerce
Award winning cupcakes, loyal customers and savvy marketing strategies have elevated SAS Cupcakes from a single storefront in Newark, Delaware to a national gourmet brand that has the distinction of being the only traditional cupcakery in the U.S. with a full e-commerce site. In 2006, SAS teamed with Infomedia to develop their website and E-commerce systems to help manage marketing and operations fundamentals including advertising, taking orders and scheduling deliveries
When entrepreneurs Tara and Mike Voigt launched SAS Cupcakes, their vision was to create fabulous gourmet cupcakes through a national brand that wasn't limited by location; e-commerce was the natural cornerstone. Just as important, they've been quick to integrate new web-based tools including social media marketing- check out their Facebook and Twitter presence. SAS Cupcakes has won national press acclaim including a feature on Food Network and the company credits their on- line capabilities with helping them land an exclusive agreement with Saks Fifth Avenue.
SAS Cupcakes continues to enjoy steady growth and the company has opened a new store in Charlotte North, Carolina. Check out www.sascupcakes.com to get a taste of what the excitement's all about.